The bane of my existence this week?
THIS AD. THIS FREAKING FACEBOOK AD.
I’ve been running this Facebook Ad for one of my clients for weeks. Successfully, might I add… just check out that social proof, baby.
- 8900 Reactions
- 42 Comments (some of them TOTALLY QUALITY)
- 75 Shares
People are clicking this baby and opting in left and right. My opt-in rate has been chilling in the 75% range. It’s been pretty sweet.
None of my split tests have held a candle to this puppy.
So this week I was doing some rapid audience testing (I’m trying to sell a course here, guys, not just get your email in exchange for a free PDF…)
AND FACEBOOK DECIDED TO DECLINE THIS AD.
It’s been running for weeks, and they’ve suddenly decided it doesn’t comply with their advertising terms.
I appealed. Multiple times. I followed up with the appeal.
I begged. I pleaded.
…This ad is lost to the Facebook Ad Graveyard, where good ads go to die.
I had to start from scratch as of Wednesday, without that gorgeous little share number.
I’m going to be irritated about this for awhile.
And yeah, okay… maaaaaaaaaaaaybe I knew when I published the ad that it was walking the line a little bit.
I knew I was treading on one of the Facebook advertising rules. Not breaking it, exactly… but giving it a little massage around the edges.
Just a little one.
That’s what rules are for, right? To show you where to push the boundaries a little?
But seriously, Facebook… why get my hopes up only to DESTROY them weeks later?
Right when I’m TRYING to give you more money?