Nutrition supplements ads on Facebook and other social media often feature ripped men and women working out as the ideal to help inspire people to buy their supplement.
For this campaign the client wanted images that were seriously hardcore but were a little different than the usual look… and were a little fun, too. We decided on a black and white theme so that the sale supplement would really jump out of the image, with imagery that was sure to stand out from other social media image ads on Facebook.
