A Love Hate Relationship with Facebook Ads (a.k.a. Sh!t That Makes Me Crazy)

The bane of my existence this week?

THIS AD. THIS FREAKING FACEBOOK AD.

I’ve been running this Facebook Ad for one of my clients for weeks. Successfully, might I add… just check out that social proof, baby.

SEVENTY-FIVE SHARES.

People are clicking this baby and opting in left and right. My opt-in rate has been chilling in the 75% range. It’s been pretty sweet.

None of my split tests have held a candle to this puppy.

So this week I was doing some rapid audience testing (I’m trying to sell a course here, guys, not just get your email in exchange for a free PDF…)

AND FACEBOOK DECIDED TO DECLINE THIS AD.

It’s been running for weeks, and they’ve suddenly decided it doesn’t comply with their advertising terms.

I appealed. Multiple times. I followed up with the appeal.

I begged. I pleaded.

But alas…

…This ad is lost to the Facebook Ad Graveyard, where good ads go to die.

I had to start from scratch as of Wednesday, without that gorgeous little share number.

I’m going to be irritated about this for awhile.

And yeah, okay… maaaaaaaaaaaaybe I knew when I published the ad that it was walking the line a little bit.

I knew I was treading on one of the Facebook advertising rules. Not breaking it, exactly… but giving it a little massage around the edges.

Just a little one.

That’s what rules are for, right? To show you where to push the boundaries a little?

But seriously, Facebook… why get my hopes up only to DESTROY them weeks later?

Right when I’m TRYING to give you more money?

So. Rude.

(end rant)