I’ve been working for the automotive industry for more than a year now and it’s still not a design style that comes very naturally to me. I personally default to clean, minimalistic design and typical automotive design is anything but that. It’s fun, though… and an interesting way to expand my graphic design skills!

This automotive email for a Texas Chevy dealership is one of several dealership email designs I’ve done in the last week or so. It’s kind of fun layering all the images and color together to create a design that has that “car sales” feel while still being easy to read and navigate.

The first send had a low open rate but a 8.65% click thru rate… we’ll see how the second send does later this week!

It’s been a design-heavy couple of weeks! Did a quick email design for Plvsh today… they’re becoming so popular that they have a waitlist so we needed something a little more attractive to send out than the plain text email generated by their CRM.